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Bum Marketing And Squidoo

Bum Marketing is one of those promotion and traffic concepts that is uniquely adaptable to almost any marketing effort. However, with Squidoo and its emphasis on a single lens devoted to one thing, Bum Marketing fits like a hand in a glove. If you haven’t heard about Bum Article Marketing, you need to take about an hour, go to www.bummarketing.com, download and read the free ebook. Basically, it will tell you how to effectively market using articles. What I am going to share is how to market articles and affiliate products on Squidoo.

Bum Marketing is all about focus. Whether you are going for traffic, Adsense earnings, affiliate marketing or self promotion, Bum Marketing will help you immediately. First, you need to get good keywords. Then you need to build a tightly, focused lens that is designed to take advantage of that keyword or keyword phrase, and develop a lens that is all about your keyword, or keyword phrase.

Tight focus means taking a general keyword like flowers and breaking it down to specifics like Zinnias, White Zinnias, Taking Care of Zinnias, Zinnia Gardening and the like. Each of these could be a lens, and each should revolve around a single keyword or keyphrase.

With this tight focus, a number of things will happen. If you have a good keyword research system, you can develop traffic for a number of specific subcategories of the keyword “flowers”, writing what is referred to as long tail articles that offer information on each subcategory of the main keyword, “flowers”. You can then build a traffic funnel to your main site, create a mailing list of Zinnia lovers and gardeners, or you can sell affiliate products by monetizing your lens with Amazon, eBay and affiliate products from various third-party associate programs. Bum Marketing and Squidoo, goes togather like a hand in a glove.

Hope this marketing tip help you reach your goal.