Think very carefully about the Squidoo lens Title and Address. This is the most important part of your lens besides the tags.

You’ll want to have a theme if you are building a set of lenses. Always think “sets” when you are putting up lenses.

Build lenses in groups: camping lenses, writing short stories lenses, article writing lenses, etc. Then plan out what you want each lens to deal with.Gather your content prior to starting your lens building for a specific group.

Pick out the main affiliate program, reseller or original product you want to promote in that group. Then pick out a couple (2-3) affiliate programs that compliment your main affiliate program.

Get a different email account for each group of lenses and name it something that will remind you of the lens.

Do your keyword/keyphrase search for your group of lenses and gather about 60-80 keywords/keyword phrases for each one.

Write your long tail phrases into your content as well as add them to your tags on the right hand side.

Add relevant graphics and video if you can. Video is very effective as long as it is not a distraction.

Add an opt-in form and display it prominently. It should be either an image of a form that when clicked takes the visitor to your landing page with a real optin form or a button that does the same thing. If you don’t capture your leads you are missing an opportunity to make potential additional sales.

Add a links section to your lens. This will contain the links to your recommended products including links to your landing page for a free, incentivized product in exchange for the visitor’s name and email.

You can add as many modules as you wish but keep things as simple and relevant as you can.

Publish your lens and keep adding to it.

You will want to update and add articles, reviews, chat posts, anything you want.

But keep it relevant to your topic and keywords at all times.

Write a summary of one of your articles on your site and link to that article.

Write some information about an ebook you’ve written or promote and link from Squidoo to your main site.

Make sure that your main site has an opt-in form prominently displayed (above the fold).

After you have everything that you need, start posting to your lenses. Do not publish them all at once and do not publish all of your content at one time. If you do this, you will have nothing to add over time. In the first couple of days after you’ve published a lens, you will want to push up fresh content to keep people interested. After that you’ll want to update it about once a week.

Tags: Marketing Tips

Posted on November 18th, 2008 by W.B.P.S. Marketing Tips
Filed under: Marketing Tips