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There are two types of landing pages, reference and transactional.

Reference Landing Pages

A reference landing page presents relevant information to the visitor. Reference landing pages can display text, images, dynamic compilations of relevant links, or other elements. They are effective if they meet the objectives of their publishers, which may be associations, organizations or public service entities. For many reference landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them.

Transactional Landing Pages

Used by most affiliate marketers, a transactional landing page is designed to persuade a visitor to complete a transaction which is usually filling out a form or interacting with advertisements or other objects on the landing page to buy a product offering. Transactional landing pages designed for list building are often referred to as Squeeze pages which are designed to get a person to sign up for a newsletter or free information. Usually there is some sort of incentive offered like a free report or newsletter on the niche topic.

Both types of landing pages face the same type of trouble - getting traffic or website visitors to see the page and perform an action. That’s where Squidoo comes in and works wonderfully. Because a Squidoo lens is a pre-selling, targeted traffic funnel, the visitors who arrive at the landing page are usually pre-qualified and more than likely to sign up or perform the action suggested. In essence, post Squidoo traffic is warm traffic versus cold visitors who arrive at your page with little to no idea why they’ve come there.

Squidoo weeds out the tire kickers, those who are just surfing on interest. Usually people who click on Squidoo lens links are already interested in the product or service so that when they arrive at the landing page, they are predisposed to sign up or click through to a sale. For this reason, Squidoo lenses have been called one of the affiliate marketers’ best tools for targeted, traffic generation.

Tags: Marketing Tips

Posted on November 14th, 2008 by W.B.P.S. Marketing Tips
Filed under: Marketing Tips