Why Would You Build Free Membership Sites?

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Internet marketers, email marketers, and Internet entrepreneurs of all kinds are quickly finding the many, many advantages to opening a free membership site for their customers and potential customers. Even savvy and well-established Internet marketers who have paid membership sites are jumping on the freemembership site
bandwagon because they can see the obvious advantages.

Paid membership sites are most usually limited to a specific number of
members. This means that marketing is limited to that specific number. Limiting marketing possibilities is never a positive thing no mater what products or services are being promoted.

Of course, there are obvious reasons for limiting paid membership site
memberships but the fact remains that a free membership site can be operated right along side a paid membership site and there is never any reason at all to limit the memberships available to a free site.

Three to six months is about the duration of a paid membership to most
membership sites according to many paid membership site owners. Three to six months isn’t very long in terms of Internet marketing. Once a paid member drops his membership, the site owner must then replace him and that can get expensive.

On the other hand, membership cancellations at free membership sites are
easily and cheaply replaced. Marketing to the members of a free membership
website is absolutely unlimited. You can continue to market to free membership site members for as long as you want to. Free membership sites are easy to run and they cost almost nothing and yet the owner is supplied with an almost unlimited number of customers and potential customers to market all kinds of products and services to.

Let’s face it: Every Internet marketer must now have an opt-in mailing list
in order to send bulk marketing emails. That’s the law that went into effect
with the passage and implementation of the CAN SPAM act. There is nothing
anybody can do about it. If you send bulk marketing emails without the express consent of the recipients, you are subject to very heavy fines and the very real possibility of having your Internet business closed down altogether.

So… why limit your mailing list to just a paid membership site? Why not
build a free membership site and gain an unlimited number of names and email addresses to which you have the legal right to send marketing emails? There simply is not satisfactory reason for NOT having a free membership site…at least not one that I can see.

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Tags: Marketing Tips